7 Deadly sins of cover letters Part 1

People,
Here we are in some of the roughest waters, unsteady times and burgeoning frustrations have mounted. Through all of this, we still have to keep our cover letters in check…
A cover letters main purpose is to get your butt on the interview list, the highly qualified list, or our company is a sham if we don’t interview the following people list.
A COVER LETTER IS NOT A WALK-IN TO A JOB
I really don’t care how excellent your cover letter is, all it does, is open the door to getting the interview. Unless you know someone, are related to someone, or have incredible and enormous talents, there is no way a cover letter and resume can land you a job after a recruiter reads it.
BUT THERE IS HOPE.
If you avoid these 7 deadly sins of cover letters, you can avoid your application from heading to resume hell…the trash!
Let us begin…
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Greed
This one is easy, and anyone can see this from a mile away. Do not, and I repeat do not mention anything about money in your cover letter! If you so much as hint to your greenlust, then there will be problems, and it’s the first way to send your resume packing.
Ego
Repeat this mantra: IT IS NOT ALL ABOUT ME…IT IS NOT ALL ABOUT ME…
That’s right folks, its not only about you! If you spend your whole cover letter talking about how great you are, and how you make a mean omelette, no one will be impressed, they will just think you are bragging. You have to state your abilities that will not only help your company complete its mission, or goals, but in the long run, make the company money.
Because at the beginning, middle and end of the day that is the main goal, right?
You may emphasize qualities of yours that will achieve the goals of the position you are applying for, but nothing else. Anything that distracts only gives the recruiter more reason to discard your application.
Sloth
You can write the best, most brilliant cover letter of all time, but if you dare to send that brilliant cover letter titled Mac Inc., to Microsoft…lets face it, you would be screwed.
And that’s me being nice. You have to, and I mean have to tailor your cover letter each and every time. EVERY TIME. I don’t care if its for the same job, and the same company, or the same job at a different company or whatever. It does not matter, either way, if you are too lazy to tailor your cover letter to the job, it will not only show, this sloth like behavior will come back to haunt you. Recruiters can tell if a cover letter is “one size fits all” and guess what other object has “one size fits all” capabilities???
The dustbin!
Once again, dare to send a generic, cover letter that does not mention the needs and desires of the company you are applying for, and suffer the consequences of being banished from the highly selective pile…
Company desires? What about your own??? That brings us to the next sin…
Lust
Have you ever wanted a job so badly, you could taste it on your tongue, feel it under your skin, and the very thought of said company made your toes tingle? No? Oh well, that might be just me.
But if you every feel that way, you have employer lust…you see this is a good thing, until it’s a bad thing, and it’s a bad thing if it comes up too much in your cover letter.
Don’t get me wrong, being in love with a company can most defiantly get your foot in the door, but if you only talk about how wonderful the company is, and how hot the president is, and how being on the Forbes 500 list is sexy…you may be barking up the wrong tree.
Lust is in some ways related to Ego, even though you are showing your lust for the company, it may come off as all about you. Sure you think the CEO is hot, but how is that going to increase the profit of the company? Reduce your lust, to love, and make sure you are catering to the needs of the company…and not your own desires.
It will make your application stand out in a good way if you mention the recent success of the company (congratulations on winning the recent Heedy award, etc) but always mention it with grace, and solidify the achievement by mentioning that you want to aid the company in future successful endeavors, and not you only want to work for them because it would make you look good in the long run.
Come back on Friday to see the rest of the 7 Deadly Sins of Cover Letters…
Ebony J.